VIDEO CAMPAIGNS

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Your Fast Track to more Conquest Sales
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Video Pre–Roll Advertising Campaigns

Sales & Service

What's Included:
  • Campaign Video
  • Campaign Management
  • Monthly Reporting
  • Call Tracking
  • Video Showcase Page with Offer
  • Website Remarketing
How it works:
1

Promote dealer branded pre-roll ads that appear on hundreds of sites like USA Today, CNN, Fox News, ESPN and many more! These ads will target consumers within a 25 mile radius of your dealership or by zip code.

2

Consumers view your pre-roll ad before they watch their selected video.

3

Interested consumers click on the pre-roll ad to learn more about the model or service offer of your choice, and they’re brought to a video showcase that is created for your dealership.

4

The video showcase allows consumers to:

example 1

Click Here to See an Example


Facebook Video Campaigns

Sales & Service

What's Included:
  • 15-Second Video Ad
  • Campaign Management
  • Monthly Reporting
  • Call Tracking
How it works:
1

Promote dealer branded Facebook ads that appear on auto intenders newsfeed! These ads will target consumers within a 25 mile radius of your dealership or by zip code.

2

The focus is to promote sales or service opportunities with prospects driving an FCA vehicle or if they have expressed interest in either sales or service.

3

The goal is to slow the prospect down with a compelling spot that will create engagement for 3—15 seconds. Facebook refers to this as a thumbstop.

example 2

Video Email Campaigns

Sales & Service

What's Included:
  • Animated GIF
  • Three Email Drops
  • Ability to Feature up to Four Models
  • Video Showcase Player on Dealers Site*
  • Monthly Reporting
How it works:
1

Sales campaigns are focused on reaching auto intenders from a conquesting perspective in a geo-targeted area around your store.

2

The animated GIF is a five second loop integrated into the email that will drive stronger engagement and higher clicks to your website or to a video enabled landing page. *Video Showcase Player can be added separately (see below).

3

Video is more emotionally engaging—leading prospects to take action.

example 3



Video Showcase Player

What's Included:
  • Entire New Model Lineup with a 60-Sec Virtual Test-Drive of Each Model
  • One Model Offer Per Month
  • Call to Actions: View Inventory or Contact Dealer
How it works:
1

The video showcase allows consumers to:

2

Provide Key Buying Activities (KBA’s), including an opportunity to view inventory or contact dealer.

3

Showcase player drives conversion by providing a video-rich experience.

example 4

VIN Minute Videos

What's Included:
  • One Branded Intro & Outro
  • Syndication of Videos
  • YouTube SEO
  • Video Library Lead Responder
  • Monthly Reporting
How it works:
1

VIN Minute videos are created from photos of your actual new and pre-owned inventory (minimum of five photos required).

2

A custom intro to brand your dealership and a call-to-action will be provided to each client.

3

Videos will be published to dealer website, dealer YouTube channel, dealer Facebook page, and third party sites.

example 4

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